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A well-stated communication objective indeed needs to be timely and relevant. This means that the objective should be aligned with current events and organizational priorities, ensuring that the communication resonates with the audience and is applicable to their immediate concerns. Timeliness helps to engage stakeholders effectively, making sure that the information shared is actionable and can influence decision-making in the present context.

While clarity, measurability, and business alignment are also important attributes of effective communication objectives, they do not capture the aspect of ensuring that communication is appropriate for the current situation. A message that is timely and relevant can significantly enhance the likelihood of achieving the desired impact and promoting understanding among the target audience.